Valentina Segnini7 min, 14 sec read

The New Normal In Tech


The New Normal in Tech


There are a lot of hypotheses and theories exploring and validating approaches about how life should be after the lockdown. Or after social distancing. Or after quarantine. Or after -you name it- in your State/Country. 

Yesterday I read an article published by the New York Times saying that according to recent reports and studies, life outdoors is way less dangerous than life indoors. According to the research, Covid-19 it’s more likely to spread indoors than outdoors. After everything I have read and listened to recently, I’m more confident about nothing now more than usual. 

Hence, making a statement about how the new normal will be within the Tech Industry, is harder than expected. However, let’s keep the eye on the facts. Twitter, together with many startups from the Bay area and New York -just as an example of this topic- have decided to not go back to the office anymore (if you don’t want to). Remote Work (dear WFH) is the rule now. It’s cheaper, it’s efficient, it’s convenient, and it looks like many are following that trend. 

The normalization of home-office, at-home education, homeschooling, and video calls every hour of the day is the new normal. However, I can’t forget about the news saying that Bars and Pubs were packed right after opening last week. It’s just like, really? Is it just me, or everyone got crazy?

The public school system, universities, and on-site academic institutions have migrated to remote programs. Even us, at 4Geeks Academy, have switched to remote live classes; hoping to get back to our small-class programs in the near future. Really, we love in-person sessions. 


What does it all have to do with tech?


Although the pandemic will slow the economy down for months to come, it’s definitely having a direct repercussion accelerating digital transformation, especially for those who have found it difficult to keep up.  There’s intense pressure to find new ways to navigate the situation over the next months or even years. 

So what’s the new normal in tech? it’s the normalization of disruption. How many times did I hear disruption on a pitch or startup competition before? Well, now it’s finally true. This pressure to keep up passes through not only adopting but also perfecting existing technologies:

Let’s see some improvements



In order to support a multitude of innovative applications that make possible remote working, remote process controls as well as reliable detection of health, the world needs high-quality infrastructure… Let’s say 5G. 5G can play a key role in economic recovery and fundamentally change our ways of working and living our lives. 

We experienced how entertainment scaled-down bandwidth… 5G an enabler to keep up with the world’s demand for data and speed?


3D printing


COVID-19 could accelerate the transition to additive manufacturing (3D printing). At least it did so in Italy, where a hospital saved patients lives by 3D printing valves for reanimation devices which were impossible to restock swiftly at the time. 

It may also cause businesses to move from offshoring to near-shoring and even reshoring of production. Why? Because 3D printing potentially may improve in speed, cost, precision, and materials for manufacturing and all associated sectors such as logistics.



Even though AI has been sought after to try to predict COVID patterns and avoid new cases, one downside of the increase in governments’ dependence on AI is the possible abuse of information collected from its citizens.

In a recent survey called Comfort with AI in a Post-COVID World, consumers were asked how they felt about AI in a variety of settings. The general feeling is that people are becoming more positive about  AI in Customer Service, grocery shopping, deliveries, and even health screenings. The new normal in this case is the continuous ethical grounds of AI’s data usage which is being pushed even by governments. 



The pandemic has given automated delivery a new sense of urgency: either to transport medical supplies, to bring food, supplies, and medicines to people confined to their homes, or to enable eCommerce.

“Pandemic drones” to enforce social distancing as well as monitor the spread of the coronavirus was used through a suburb north of Manhattan. Wing, an Alphabet’s drone-based start-up, has been offering (Christiansburg, Virginia) local residents drone deliveries, and last April the company became the first drone operator to be formally certified as an air carrier by the FAA. At the Mockingbird Café & Bakery, a local small business, Wing has allowed orders to go up 50% since the state shut down only for at-home consumption. 


With disruption being the new normal, the one that will keep on showing in tech is the pandemic-driven level of surveillance. The current situation is revealing where technology is up to the challenge and where it is falling short behind. Technology promises to help, but it also comes at some cost.  As for now, let’s rely on our internet, our cloud, our collaboration, and our drive to keep on coding together to be creators and part of this digital transformation.

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